Section 4

Diagnosing Bad Ad Performance Flowchart
Hey! Welcome back! In the last section of this training, we covered how to diagnose your ad performance. By looking at the flowchart we gave you...
Sun, 9 Jun, 2024 at 5:28 PM
Are you ONLY promoting a special event?
Are you ONLY promoting a special event? (show, performance, ticket sales, auditions? Consider running another campaign to generate leads. ...
Sun, 9 Jun, 2024 at 5:34 PM
How many creatives are you using?
Check your advertising campaign at the ad level
Sun, 9 Jun, 2024 at 5:40 PM
What is the estimated audience size you're targeting?
Check the adset level of the campaign Meta likes targeting bigger audiences. This of Meta as a pattern recognizing machine. The more dat...
Sun, 9 Jun, 2024 at 5:49 PM
Are you using specific demographics
Check your adset and see if you're targeting a specific demographics. Again, Meta likes targeting bigger audiences.
Sun, 9 Jun, 2024 at 5:52 PM
Are you using bad images / videos?
Blurry Dark Confusing Not captivating enough
Sun, 9 Jun, 2024 at 5:59 PM
Are you using the same images / videos (or the same style) you have always used?
Sun, 9 Jun, 2024 at 6:03 PM
Does the ad copy have: A clear "Call Out"? A Clear call to action? A Clear Offer?
Often times, when people think of advertising copy, they think of writing with poetic sounding language, or writing clever phrases, and they forget ...
Sun, 9 Jun, 2024 at 6:11 PM
Are you promoting an expensive program?
If you're promoting an expensive / premium program it is normal that your cost per lead will be higher than normal. Is there another camp...
Sun, 9 Jun, 2024 at 6:14 PM
Are you doing Free trials, paid trials or no offer?
Do they mention money in the ad copy If yes, remove the mention of money from the ad copy If not, consider launching a free trial
Sun, 9 Jun, 2024 at 6:18 PM