Hey! Welcome back!
In the last section of this training, we covered how to diagnose your ad performance. By looking at the flowchart we gave you access to, you are able to determine whether the campaigns are performing well, or not performing well.
If the campaigns are performing well, you should leave them alone, and keep them running. If the campaigns are not performing well, it is recommended that you change them.
However, we need to dive a bit deeper than that.
In this next section, we are going to talk about why an advertising campaign might not be performing well.
To start, there are many potential reasons for why an ad is performing poorly.
To help troubleshoot the performance of an advertising campaign, we've created a flowchart that will help you diagnose your ads, and identify areas of improvement.
Think of this flowchart as an advertising "doctor".
In the next few videos, we're going to walk through this flowchart, step-by-step.
The goal is to help you identify changes that you can make to your campaigns so that you can hopefully increase it's performance.
I say "hopefully" because, as I said before, advertising is unpredictable, and nothing is guaranteed.
However, based on our experience, this is your best shot at getting the ads to perform well.
See you in the next video.
