TABLE OF CONTENTS
The 2 Best Practices for Text Messaging:
1. Daily error rate has to be lower than 5%
2. Daily opt-out rate has to be lower than 1%
Introduction
In this guide, we'll explain the best practices for text messaging. Please follow these so that you can avoid negative impacts on your number's reputation (such as getting flagged for spam)
The 2 Best Practices for Text Messaging:
1. Daily error rate has to be lower than 5%
An error rate is the percentage of errors and undelivered texts associated with your number. To maintain an error rate lower than 5%, you have to ensure that the recipient phone number you're texting is not a landline, a number that no longer works, or an unreachable number. In other words, the more bad recipient numbers there are, the higher the error rate. If the daily error rate goes over 5%, this is a red flag to phone carriers.
2. Daily opt-out rate has to be lower than 1%
An opt-out rate is the percentage of people who unsubscribe or opt-out of text messages. To maintain a low opt-out rate, make sure that your text messages are personalized, and do not sound like spam. You want to include the name of the person, your name, and the studio name in text messages (these can be added by including custom fields in your messages). You also want to make sure text blasts don't sound like a marketing promotion.
Important Tips:
- The more text messages you send, the higher the chances of breaking the 2 texting rules. This is why we recommend to be safe and send small batches of less than 100 text messages per day.
- Our mobile partner, Twilio, doesn't always let us know your error rate is too high until it's too late. Sometimes they only let us know that there is an error once the 2 texting rules have already been broken.
Conclusion
If you follow these guidelines, you will be able to build a positive number reputation and send out more than 100 messages a day.