If your business focuses on teaching kids, then pay attention to this video, if not then you can skip forward to the next video.
Based on our experience, ads that target teens are usually, not always, more expensive than advertisements showing younger kids.
Something you might want to consider is running advertisements showing younger kids in your ads.
If you don't want to do that because you're trying to attract teens, then you might want to test out different images, videos and copy.
Just know that often times advertisings showing teens tend to be more expensive than showing ads for younger kids.