Video Script:
0:00 Hey guys, welcome back. So in this video, we're going to talk about how to increase show rates, how to get more people to walk in through your doors.
0:09 And when I'm going to share with you three keys for you to be able to do that. So let's dive right into it.
0:14 Number one is speed. Okay. Speed. To answer to all inquiries, the faster you can answer to people's text messages, the better results that you will get.
0:27 You want to shoot too. You want to shoot for answering all text messages instantly, if possible, if you can manage it.
0:34 You know, just like when you're talking to a friend of yours over texts, you're having that back and forth conversation.
0:40 That's what you want to think, uh, to achieve. When it comes to texting with your customers at your studio, you want to be fast to answer to their text messages.
0:49 It's also going to let them know that you really care about them and that you want them to show up that you're excited for them to show up.
0:57 And here's a rule of thumb that you want to keep in mind. The longer you wait to get back to people, the more people will fall through the cracks.
1:05 I'll say that one more time because it's street it's really, really important. The longer you get you wait to get back to people.
1:13 The worst results you will get, the more people will fall through the cracks. And also you want to think about this.
1:20 So when somebody writes to you, when they text you, they have the phone, they have their phone in their hands, which is obvious.
1:28 But this means that if you reply back to them quickly, the chances of them seeing your messages and replying back to you are going to be a lot higher.
1:37 So keep that in mind. One more time. The longer you wait to get back to people, the more people will fall through the cracks.
1:44 Okay? So that's number one speed. You want to be fast. Number two, you and your staff need to be available at all times of the day to answer questions.
1:55 So number two is availability. How available are you to answer text messages at all times of the day? Because inquiries come in and it's not predictable at the times that they come in and it's not even either, meaning it doesn't always come in at 10:00 AM in the morning, it comes in at 10, it comes in
2:14 and 9:00 PM. It comes in at 5:00 PM. So inquiries are all over the place. So you need to be there available to answer the text messages are all times of the day.
2:23 And the also another part, when it comes to availability, you need to have lots of available times in your schedule, in your class schedule, to be able to take a new students.
2:35 The more options you have that you give to people, the better results you were, you will get with marketing. Think about it this way.
2:43 Think about Walmart, the store, you know, Walmart as many sales as they, as they make, imagine that the Walmart was only open, um, Saturdays from 12:00 PM to 5:00 PM.
2:58 And that's the only available time that they have for you to make a, to go into their stores. They wouldn't make nearly as many sales as they do being open 24 7.
3:07 And so you want to keep that in mind, the more options you give people, the more availability you have in your schedule, the better, the results that you will get.
3:16 So availability again, it's twofold. Number one, you need to be available at all times of the day to answer questions.
3:23 And number two, you need to have lots of available times in your schedule where people can come in and try a class with you, um, because that will improve your results.
3:34 And then lastly, number three, the volume of follow-up that you have. So when it comes to getting this is for people who want to get excellent results, who were overachievers, who want to have just like want to squeeze the, all the juice out of their marketing, and they just want to get the best results
3:55 possible. So if that's you, this is what you could do. So when people don't answer their text messages, call them when people don't reply to the appointment, reminders that the automated appointment reminders call them the morning of their appointment.
4:09 So say somebody picked a date to come in for a trial class. Well, the morning of their trial class, you want to call them and it doesn't have to be a lengthy call.
4:19 It could just be like, Hey, this is Harvin with, uh, this dance studio. And just want to make sure that you guys are still coming tonight.
4:29 We're super excited to have you. We're looking forward to seeing you talk to see you guys tonight. Um, so just having a call like that is going to help you dramatically increase the show rates and, and getting back to people, getting that human touch, getting somebody to hear your voice over the phone
4:45 . Now they're not just texting with some random person they're imagining. Now they've heard your voice. Now they know a human being is expecting them at the, at your studio.
4:56 So now they're not going to be as willing to say no show you, uh, because now they've heard your voice.
5:02 They've talked to you. So anyway, these are all the three keys that you're going to need in order for you to get lots of people showing up to your studio.
5:10 Number one, you want to follow up with people quickly, and you also want to shoot for answering all text messages instantly.
5:20 Uh, if, if you can instantly then reply back to them within five minutes, if he can't within five minutes, then reply to them within the hour or at least within the day.
5:28 But again, the faster you follow up and the faster you answer people's questions, the faster you answer to new inquiries, the better results you will get.
5:36 The longer you wait to get back to people. The worst of your results are going to be, you need to have lots of availability.
5:42 You need to have, you need to be available to answer all the time. So the day, and you need to have lots of availability in your class schedule to be able to take a new students.
5:51 And then the volume of followup. If you want to go above and beyond call people, don't just touch them and you'll get better results.
6:00 Okay, guys, that's it. See you guys in the next video.