Introduction
Hey there, and welcome to our video on choosing the right campaign budget for your Facebook advertising campaigns! If you're just starting out with advertising, this video is perfect for you. By the end of this video, you'll know exactly how much to spend on your ads to get the best results for your business.
Understanding the Importance of Location
The budget we recommend varies depending on the size of the city where your business is located. If you have a business in a larger city, you can afford to spend more money on your ads because you're reaching a larger audience. But if you're in a smaller town, you need to be more careful not to overspend because this can cause your ads to perform poorly.
Recommended Budgets by Population Size
Here are our recommended daily budgets based on the population size of your city:
- Less than 10,000: $3-$7/day
- 10,000 - 30,000: $7-$10/day
- 30,000 - 50,000: $10-$15/day
- 50,000 - 100,000: $15-$30/day
- More than 100,000: $20-$60/day
Important Warning
The key is to not spend more than $1 for every 1,000 people in your town. This will help prevent ad fatigue and ensure your ads continue to perform well.
Example
Let's say you have a business in a town with a population of 25,000. Based on our recommendations, your daily budget should be between $7-$10. If you spend more than $25 (1,000 people x $1), your ads may start to perform poorly.
Conclusion
That's it! By following these guidelines, you'll be able to choose the right campaign budget for your Facebook ads and get the best results for your business. Remember to consider the size of your city, and don't overspend for your audience size. Thanks for watching!