Introduction
Welcome to our video training on how to choose the right images and videos for your Facebook ads! When it comes to advertising, the images and videos you use in your advertising campaigns are the single most important factor in determining your success.
The first thing people see when they see your ad is the images and videos that you use. Good images and videos get people to stop and pay attention to your ads. On the other hand, bad images get ignored and get bad advertising results.
In this video, we'll share guidelines and best practices on how to pick the right images and videos for your Facebook ads. What I'm going to be sharing with you aren't hard rules, but rather guidelines based on what we've seen work from our experience working with hundreds of clients.
Make sure to watch to the end, when we share a couple of tips you need to pay attention to if you want your ads to stand out and differentiate your business from the rest. Let's dive in!
Images Guidelines
When it comes to images, remember:
- They don't have to be professional pictures; phone pictures work great!
- Make sure there's enough light in the image.
- Bright colors are better and grab attention.
- Include multiple people or kids in the picture.
- Try to capture synchronized poses.
- Make it look FUN; smiles are the best!
Videos Guidelines
For videos, keep in mind:
- Keep them short, between 7 to 45 seconds.
- Make it FUN and show students smiling and enjoying themselves.
- Show multiple people or kids in the videos.
- Make sure people can see the faces of the students (don't film from the back).
- For kids, videos with 2-9 year-old children perform best, based on our experience.
Examples and Niches
We'll share examples of successful ads from various niches, demonstrating how these guidelines can be applied in different contexts. Remember, these are guidelines, not hard rules, and we've seen people break these rules and still get great results.
Breaking the Rules
Great! So, now that you've seen the examples of images based on the guidelines I mentioned earlier, let's talk about examples of images that broke these guidelines and still performed well.
Lesson
The lesson here is that the guidelines I went over with you today are not hard rules. It's essential to test and find what works for your specific business. Don't be afraid to get creative, feel free to break the rules and try new things!
Differentiation and Creativity
To stand out from other businesses, take these guidelines as inspiration and add your own twist. Don't copy others; instead, get creative with your videos and images. This will ensure your business stands out and your ads are effective.
Conclusion
In conclusion, choosing the right images and videos for your Facebook ads is crucial for success. Remember, these are guidelines, not hard rules, and the most important thing is to test and find what works for your business. Be creative, have fun, and don't be afraid to break the rules! Thanks for watching, and happy advertising!