INTRODUCTION
In this article, you are going to learn how to pick your advertising budget based on your advertising goals and the population size of your town.
RECOMMENDED BUDGET BASED ON POPULATION SIZE
Here's the breakdown of the recommended budgets based on your population sizes:
- Less than 10,000: $3-$7/day
- 10,000 - 30,000: $7-$10/day
- 30,000 - 50,000: $10-$15/day
- 50,000 - 100,000: $15-$30/day
- More than 100,000: $20-$60/day
RECOMMENDED TESTING BUDGET
If you want to test if a campaign is going to do well, you could always start with $10 to $12 a day.