Introduction

Welcome to this guide on best practices for building and maintaining a positive sender reputation with email providers. Once you've added your dedicated domain to StudioHub, ensuring your emails are not flagged as spam is crucial. This guide will walk you through essential best practices to establish a solid email-sending reputation.



Best Practices for Building a Good Reputation



  • Warm Up Your Email: When sending emails through your dedicated domain, avoid large, promotional email blasts. Instead, send emails to people you know will engage with your content. This initial phase is critical for establishing a good sender reputation.


  • Avoid Promotional Emails: Refrain from sending overtly promotional emails, as this can trigger spam filters.


  • Negative Keywords: Watch out for specific keywords in your emails that can signal spam. Refer to a list of negative email keywords to avoid.


  • Clean Email Lists: Maintain a clean email list by removing bad or invalid email addresses. Sending emails to non-existent or invalid addresses can harm your sender's reputation.


  • Maintain a Balanced Text Ratio: Ensure your emails have a reasonable balance between promotional and non-promotional text. An excessively promotional email may be marked as spam.


  • Use a Professional Email Address: Send emails from a professional email address associated with your business domain (e.g., yourname@yourbusiness.com).


  • Avoid Free Email Providers: Don't send emails from general free email accounts like Gmail, Outlook, or Hotmail. Use your dedicated domain for email broadcasts.


  • Include an Unsubscribe Link: Ensure that your emails include a clear and easy-to-find "unsubscribe" link to comply with regulations and maintain transparency.


  • Engagement Matters: It's not just about sending emails; you need people to open and respond to them. A high open and response rate is an indicator of email quality.


  • Gradual Scaling: Avoid sending a large number of emails immediately. Start with a small batch of emails and gradually increase the volume. For instance, start with 50 emails per day for the first week, then increase to 100 emails per day the next week, and so on. This helps you warm up your email-sending reputation.



Conclusion

By following these best practices, you can build and maintain a good sender reputation with email providers. Ignoring these practices can lead to your emails being sent to the spam folder, damaging your reputation. It's crucial to start slowly, warm up your email, and ensure that your emails are well-received and engaged.
Now that you've added your dedicated domain to StudioHub, maintaining a strong email sender reputation is essential for the success of your email campaigns.