Introduction

In this guide, we will guide you through the process of executing a Text Blast Campaign to effectively promote early fall enrollment for your studio. This campaign is designed to engage your students and encourage them to register for the upcoming fall season.



Steps



Step 1: Access the Campaign
  • Start by logging into Studio Hub. Go to the Automation section.



  • Under Workflow, look for the folder labeled "User Accessible".



  • Inside this folder, scroll down until you find the "Text Blast Campaign Early Fall Enrollment Special/Priority Registration" workflow.




Step 2: Campaign Message Overview
  • Once you are inside the Fall enrollment campaign workflow click on the SMS action box.



  • When participants are added to this campaign, they will receive an initial text message that addresses them by name. For example, "Hey, [Contact Name]". It informs them of the early bird special for your fall enrollment and mentions that spots are filling up quickly. The message includes a call to action, asking if they would like to reserve a spot.




Step 3: Personalized and Non-Spammy Messages
  • It's essential to ensure your messages sound personal rather than spammy. Avoid generic, sales-oriented language that could be perceived as spam. The goal is to engage students in a friendly and personalized manner. Including the recipient's name and ending with your studio's name adds a personal touch.



Step 4: Responses and Follow-up
  • If a student responds positively, the next message will ask for the name and age of their dancer so you can provide information about available classes.
  • If there's no response to the initial message, the system will send a follow-up message after one day, politely checking if they are still interested in joining your studio for the fall season.




Conclusion

The Text Blast Campaign for Early Fall Enrollment is an effective tool for promoting your studio's fall season to your students. Remember to keep your messages personal, non-spammy, and engaging. The responses and follow-ups are designed to encourage participation without overwhelming recipients with messages. Use this campaign to efficiently promote your fall enrollment and make it successful. Enjoy using it and feel free to tweak the messages if needed.