Introduction
Planning and executing a successful text blast campaign is a strategic move for marketing your dance studio. It's an opportunity to engage with your current students, rekindle relationships with past students, and entice potential leads. In this guide, we will walk you through the essential steps required to launch an effective text blast campaign.
Steps
Step 1: Decide on Your Text Blast Campaign
The first and crucial step is to decide which text blast campaign you're going to run. Your campaign choice will significantly impact your audience and message. The available campaigns include promoting free trial classes, summer camps, early registration, Google reviews, or other specific promotions.
Step 2: Download Your Contact List
Once you've selected your campaign, access your studio CRM software (e.g., Jackrabbit, Dance Studio Pro, Studio Director). Download the relevant contact list from your CRM, depending on the campaign you've chosen.
Step 3: Organize Contacts in Separate Spreadsheets
It's vital to keep your contacts organized and separated by category. Create separate spreadsheets in your preferred software, such as Google Sheets or Excel. Segregate your contacts into categories like "Current Students," "Past Students," and "Leads". This separation ensures that you're delivering the right message to the right audience.
Conclusion
Properly preparing your contact list is the foundation for a successful text blast campaign. By strategically categorizing your recipients, you can tailor your messages and maximize the effectiveness of your marketing efforts. In the following guides, we will walk you through the text blast campaign workflow, from selecting the right campaign to launching it effectively. Stay tuned to turn your campaign plans into a reality.