Introduction

In this guide, we'll discuss the critical decision of choosing the right text blast campaign for your dance studio. The success of your campaigns hinges on selecting the appropriate campaign and segmenting your contact list accordingly.



Text Blast Campaign Options
Here are the text blast campaign options, and we'll go through how to segment your list for each:
  1. Free Trial Classes (Enroll in More Styles): This campaign is ideal for your current students, past students who no longer attend, and leads who haven't yet signed up. The goal is to encourage current students to enroll in more styles, and past students and leads to come back or try a class.
  2. Summer Camps + Classes: If you're promoting both summer camps and classes, you'll want to target all your contacts, including current students, past students, and leads. However, for a specific age group, segment your list accordingly.
  3. Early Registration: To promote early registration for the fall season, direct this campaign solely to your currently enrolled students.
  4. Google Review Requests: For quick and effective Google reviews, target your currently enrolled students.
  5. Other Promotions: Depending on the nature of the promotion, carefully consider which group of contacts it best applies to. For example, "Bring Your Bestie Week" might be most suitable for currently enrolled students.



Conclusion

It's vital to select the right campaign for your specific goals and audience. Each campaign serves a distinct purpose, and by segmenting your list appropriately, you'll maximize the effectiveness of your text blast marketing.
In the upcoming sections, we will guide you through the process of uploading your segmented contact lists into StudioHub and executing your chosen campaigns.