Introduction
In the previous guide, we discussed a sample schedule for using text blast campaigns effectively throughout the year. In this guide, we want to emphasize the importance of not abusing this powerful marketing tool.
The Power of SMS Marketing
As previously mentioned, SMS marketing is incredibly effective because it's personal and boasts a high open rate. However, this very effectiveness can lead some people to misuse it by sending text blasts too frequently.
Think Longevity, Not Burnout
Here's the key message: think in terms of longevity. You don't want to exhaust your list or burn it down to the ground. The more frequently you use text blast campaigns, the less effective they become.
Reserve Text Blasts for the Most Important
So, reserve your text blast campaigns for the most critical marketing efforts. Use them for promoting re-enrollment in the fall, re-engaging leads who haven't enrolled, and selling summer camps. These are the big-ticket items that deserve the personal touch of SMS.
Use Email Marketing for Smaller Promotions
For other, less vital promotions such as parties, open houses, or smaller events, consider using email marketing. Email is better suited for these types of communications, leaving your SMS campaigns for the most impactful initiatives.
Ideal Balance: Four Text Blast Campaigns Per Year
The ideal balance is to use four text blast campaigns per year to promote these significant events and then utilize email marketing for everything else.
Conclusion
In conclusion, the warning is clear: don't abuse text blast campaigns. Instead, wield their power strategically, keeping the long-term health of your list in mind. Hope this guide helps you make the most of your SMS marketing efforts.