Introduction

In this guide, we'll explore an ideal schedule for utilizing text blast campaigns throughout the year. The key is consistency and thoughtful timing. We'll distinguish between quarterly internal promotions to your existing students and external promotions targeting leads and past students. This scheduling approach ensures that you harness the power of SMS marketing year-round.



Quarterly Internal Promotions to Students
  • End of January: At this time, ask your current students to try a free class, but not just any class – encourage them to explore additional dance styles. This enriches their experience and engagement with your studio.
  • End of March: Prompt your students to sign up for summer classes and camps. This timing aligns perfectly with planning for summer activities.
  • End of June: Encourage early registration for the fall season. Offer special deals to reward their loyalty and ensure they return for the next term.
  • End of September: Another opportunity to engage your students with a free class offer, ideally encouraging them to enroll in additional dance styles.



Quarterly External Promotions to Leads
  • End of January: Reach out to your leads, the potential students who have expressed interest but have not yet enrolled. Encourage them to try a free class. This can rekindle their interest and bring them through your doors.
  • End of March: Offer the leads and past students the chance to enroll in summer classes and camps. Extend an attractive promotion that entices them to participate in your summer programs.
  • End of June: Continue engaging your leads and past students, this time promoting your summer camps and classes. You can also offer another free trial class to keep them involved.
  • End of September: Finally, at the end of September, give these leads and past students another opportunity to experience your studio with a free class. This re-engagement strategy has the potential to bring back students who may have dropped off or lost touch.



Customizing the Approach
Remember, the way you approach your existing students is different from how you engage leads and past students. Your existing students already have a rapport with you, making it easier to ask for early registration or more class enrollments. Leads and past students require more nurturing before asking for payments.
This sample schedule ensures consistent communication and engagement with your audience throughout the year. It helps maintain a strong and lasting connection, ensuring they remain part of your dance studio community.