Introduction

Welcome to the Text Blast Campaign tutorial! This comprehensive guide will help you through the powerful world of text blast campaigns. Text blast campaigns involve sending promotional messages in bulk to your list of students. Studio owners who have used this strategy have achieved remarkable results, generating an additional $5,000 to $12,000 from a single campaign in just a few weeks. These campaigns are incredibly effective because they utilize text messages (SMS) rather than emails, ensuring a higher visibility rate and better outcomes.




The goal of a Text Blast Campaign
The primary objective of a text blast campaign is twofold:
  • Present an Attractive Offer: Create and share an offer that captures the interest of your contacts.
  • Re-Engage Your Audience: Reconnect with your list of people, both internally (current students) and externally (past students and leads).



Internal vs. External Text Blast Campaigns
Understanding the difference between internal and external campaigns is crucial for success.
  • Internal Campaigns: These are designed to target your current students. Use internal campaigns to invite your current students to explore new class styles, promote open houses, encourage early registration for the fall, announce special events like "bring your bestie" week, or showcase your summer camps.
  • External Campaigns: External campaigns are aimed at re-engaging your list of past clients and leads. Use external campaigns to entice them to return by offering a free trial class or promoting your upcoming summer camps.



What You Will Learn
In this training, we'll equip you with the skills to leverage text blast campaigns effectively, enabling you to:
  • Re-engage old leads and convert them into enrollments.
  • Bring back past students who may have dropped off over time, even those you haven't been in touch with for years.
  • Promote and fill up your summer camps and classes.
  • Encourage early enrollment for the fall semester.
  • Rapidly accumulate high-quality Google reviews to boost your studio's online reputation.




Conclusion

By the end of this series of guides, you'll have the knowledge and tools to execute successful text blast campaigns, which can significantly impact your studio's growth and success. Get ready to transform your studio's marketing efforts and achieve impressive results.