Introduction 

In this guide, we will explain why your ad appears differently to you, the advertiser, compared to how it functions for your audience. By understanding this distinction, you'll be able to ensure that your campaigns are executed flawlessly and that your audience encounters the intended lead forms or landing pages. Let's dive into the details to demystify this issue.



Recognize the Discrepancy
  • If you've noticed that your Facebook ad is directing you to your website instead of a lead form when you click on it, don't worry; there's a logical explanation.



Different Perspectives
  • Understand the distinction between how you, the advertiser, view the ad and how your audience experiences it when they click on it.



Viewer's Perspective vs. Advertiser's Perspective
  • When your target audience clicks on your ad, they are taken to the intended lead form or landing page.
  • However, as an advertiser, clicking on your ad within the Ad Manager might result in being redirected to your website.



The Ad Preview Process
  • Access your ad campaigns through the Ad Manager on Facebook. Select the Ad that you want to preview by checking the box



  • Click the "Preview" option.



  • Click on the "Share" option 



  • Click on the "Facebook Post with Comments" option 



  • Interact with the shared ad post by clicking "Learn More" to observe the lead form that your audience encounters.



  • The lead form should appear



Significance of the Distinction
  • Understand the importance of distinguishing between the advertiser's perspective and the user's experience.
  • Your audience will see the ad as intended, leading to the lead form or landing page



Verification and Campaign Integrity
  • Always verify the user experience by previewing your ad as instructed in this guide.
  • Ensuring the correct user experience helps maintain the integrity of your advertising campaign.



Conclusion

By following this guide, you can better comprehend why your Facebook ad redirects to your website when viewed from the Ad Manager while providing the intended lead form or landing page experience for your audience. This knowledge will help you ensure the success of your ad campaigns.