Introduction

Summer presents a unique opportunity for dance studios to attract eager young dancers looking for engaging activities during their break. This guide will explore the optimal approach, considering the potential for continued success with tried-and-true methods like free trials, while also addressing how to effectively promote summer camps and classes if you choose to offer them during this season. This comprehensive approach ensures that you can make informed decisions on the best advertising strategies for your dance studio's summer programs.



Question: "Do you recommend promoting summer camps?"
  • Recommended Strategy: The best strategy during the summer season is to continue running free trial ads. This approach is suggested because many children are still interested in dancing during the summer.
  • Free Trial Ads for Summer: Studio owners can find specific campaigns for free trials during the summer in the Ads Launcher.
  • Alternative Strategy: For studio owners who do not typically run trials during the summer, they can use one of the summer campaigns available to promote their summer camps and classes on StudioHub.






StudioHub Campaign Promotion Tutorial
  • Once you've logged into your StudioHub account, click on the "Facebook+IG Ads" option on the left menu panel.



  • Click on the "New Campaign" option 



  • Click on the "Kids-Special Promotions" option



  • Choose the "Dance" option 



  • Choose from the promotional templates that suit you the best 



Conclusion

The recommended strategy for the summer season is to continue running free trial ads, as there is still a demand for dance classes during this time. Studio owners can find summer-specific campaigns for free trials in the Ads Launcher. However, if a studio owner does not typically run trials during the summer, they can use one of the available summer campaigns to promote their summer camps and classes. This approach ensures that your advertising efforts align with the season and student demand.