Introduction

One common question that studio owners face is whether they should advertise all their different programs, such as adult fitness classes, adult dance classes, and morning preschool classes, simultaneously. In this guide, we explore this issue and provide insights based on our experience.



Question: "Do I advertise my other programs?"
Answer: It's generally not recommended to run multiple campaigns simultaneously promoting different programs.

Explanation:


  • Focus on a Single Message: Studio owners who have achieved the best results tend to focus on a single message for an extended period. This message revolves around promoting a specific program.
  • Successful Studios Focus on One Message: Highly successful dance studio owners often concentrate solely on promoting one program for an extended duration.
  • Recommendation: Instead of running multiple campaigns to promote various programs simultaneously, it's advised to stick with what is already working well for your studio.
  • Avoid Changing Ads Unnecessarily: As long as your current advertising strategy is successful and you can still accommodate more students in the existing program, there is no need to change your ads.
  • Consider Separate Advertising: If you wish to promote multiple programs, consider running advertising campaigns for each program individually. For example, you can continue advertising your regular evening classes while separately running ads for your morning preschool classes.
  • The complexity of Multiple Campaigns: While it's not impossible for multiple campaigns with different messages to work, it can be considerably more challenging and may not yield the same level of success as focusing on one program at a time.



Conclusion

In most cases, it's recommended to maintain a singular focus on your advertising efforts, primarily promoting the program that is currently performing well for your studio. Unless you reach a point where you can no longer accommodate additional students in the successful program, there is no need to change your ads. If you wish to promote other programs, consider running separate advertising campaigns for each, rather than running multiple campaigns with different messages simultaneously.