Introduction

In the world of digital marketing, particularly when using platforms like Facebook, it's not uncommon for businesses to wonder whether their ads have suddenly stopped working, especially if there's a noticeable dip in leads. In this video, we address a common concern: "I didn't get any leads yesterday… Did my ads stop working?" We'll explore why this isn't necessarily a cause for alarm and what you can expect when running Facebook ads.



Question: "I didn't get any leads yesterday… Did my ads stop working?"
Answer: No, your ads did not stop working.



Explanation:
  • Normal Variation: It's normal for Facebook ads to not generate leads every single day.
  • Fluctuations: Facebook ad performance tends to fluctuate; there may be days or even a few days without leads.
  • Weekly Variability: Some weeks may yield more leads than others, and this variation is entirely normal.
  • Refresh Strategy: If it's been more than three days since your last lead and over four weeks since you last changed your ads, it might be time to consider refreshing your ads.



Conclusion

In the dynamic realm of digital advertising, fluctuations are parred for the course. So, if you find yourself worrying over a day or two without leads, take a deep breath. Your ads are most likely still doing their job. As the guide has highlighted, Facebook ad performance can ebb and flow, but the occasional pauses in lead generation don't spell doom for your campaign. Understanding these nuances will help you stay patient and proactive in your digital marketing efforts.